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You are really misrepresenting what he said. It couldn't be any more clear. What he said was, when a consumer buys something electronically, it needs to work everywhere. So they were NOT trying to kill iTunes. They were trying to preserve the digital sell-through market. They were trying to...

I don't understand why you keep posting the lie that UltraViolet partners wanted to kill iTunes. The purpose was so that if people bought movies on iTunes, they could also watch them on non-apple devices. And If you bought a movie on Amazon, you could watch it on your iPhone. It was to be...

The studio's pay Apple when you redeem a movie on iTunes, and they pay Vudu when you redeem a movie on Vudu. Even though you redeemed it at the Fox website, you still had to choose a provider, and the only options are Vudu, Flixster, and maybe CinemaNow or FandangoNow. Whoever you picked gets...

It's not the studio's who chose how UV turned out, it's the walled gardens. They chose to remain walled gardens, instead of supporting the industry standard.

I agree that DMA is better at delivering a universal digital locker than UV, but there are other features of UV that make it more useful to me. As long as Vudu is around, I don't really need to store my copy at multiple providers. If Amazon joined, I'd be ecstatic, because it would open up...

The original concept of UltraViolet was also if you buy an UltraViolet title, you would have access to it everywhere. It's the walled gardens that failed to get on board with UltraViolet, not the other way around. DMA probably was just better at negotiating behind the scenes to get the deals...

When DMA first came out, many digital media enthusiasts commented that DMA was better than the UV ecosystem because it was able to connect to iTunes. It later added Amazon, Google Play and Vudu. But DMA lacks many other important features that UltraViolet has. For instance, Disc to Digital and...