As I mentioned in an earlier post, I wonder how anyone can make money off of this. Just as a hypothetical example, I bought "Independence Day" on Blu-ray last week and it came with a coupon to redeem on either UV or iTunes. The Blu-ray was discounted to $10, so that's already not a high margin...
The disc to digital thing is definitely cool, but I don't have much of a use for it. There was a time where I was commuting nearly 2 hours from my house and staying away from home for 2-4 nights each week, and at that time, I did disc to digital to throw a few of my favorite movies into my UV...
To be clear, I'm not blaming Ultraviolet for these failures - simply stating that DMA is doing a better job right now at delivering on the concept that Ultraviolet pioneered. Perhaps if Disney had joined Ultraviolet from the start, they could have wielded that power towards getting the same...
I'm the kind of person who redeems all of his codes, but rarely uses the digital versions - which makes sense, if I've got the discs, why bother with the streaming copy?
That said, while neither service is perfect, I like what Disney Movies Anywhere is trying for. Yes, there are limitations...