The first line of Josh's post was:
" As someone who used to be on the inside with a smaller label, I can tell you that this is what matters most. "
We are all well aware what the big guys think of physical media, it's these boutique label that need our support at the outset, if we want them to...
I think you missed the point of Josh's post.
If these companies see that everyone is waiting for a disc to drop to $5, it tells them that the product is not a priority in consumers' lives and may not be a viably profitable long-term business practice.
But, you keep waiting for those sales...