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No one said Frankenstein was comparable to the MCU. We were discussing if a studio back in the day would have considered making a series of sequels to a vintage hit like The Adventures of Robin Hood. And they did create such franchises, mostly for the horror genre initially and then for many others.

Ah, that should be OK then (although not sure about the ladies if it was a sold out show). Also, you probably you couldn't buy a 54-oz vat of Coke in those days. But personally, I always liked watching those 50s/60s concession ads when they would play them in the theater (decades later), so I...

People had bladders of steel in those days.

But that is surely partly due to the fact some of the necessary mechanisms did not exist at the time of the Flynn Robin Hood to make a franchise really lucrative. There was no TV, no home video, little merchandising - just not many opportunities to cash in on an ongoing franchise. That said...