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Best i could get from my reading is that the premium worked in the same way, but with a wider selection of items and possible some higher discounts. I think the free version is much more than just coupons though that's at least part of it. There appear to be some substantial direct...

Best as I can find out is they use several methods. They do sell advertising, they do use/sell at least some or your data they collect on you to 3rd parties -- how much and exactly what is harder to say. A lot of the savings they get you are by joining/attaching to multiple large groups (PBM)...