They got classified as movies and put in MA for a fairly small window last year. I want to say it was timed around the 4K releases? Purchases or redemptions prior to that were TV shows, I believe.
I still have both specials in my MA account.
This page has the ratings for last year's Great Pumpkin airing: http://www.showbuzzdaily.com/articles/the-sked-tuesday-network-scorecard-10-22-2019.html and http://www.showbuzzdaily.com/articles/the-sked-sunday-network-scorecard-10-27-2019.html for the one hour Sunday airing.
The Christmas...
I managed to get digital copies of Christmas and Halloween when they were Movies Anywhere enabled. But I noticed a while back that those designations had been removed. At least I got grandfathered in.
They could easily push back a premiere date to accommodate a special. Especially this season, when everything's delayed and you never know when an extra episode could come in handy.
I wouldn't place that bet during college football season.
There's several spots they could squeeze it in...