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I think Discovery+ being folded into HBOmax should be compared to the NatGeo material on Disney+.

The branding's odd to me, because HBO has always skewed more adult. And "MAX" is what Marvel Comics called their line of mature readers comics. Yet HBO Max is supposed to cover a wider variety of material.

I feel like this is going to be the tipping point for streaming, as the market is getting fragmented. The studios have to learn that outside of Disney, no one really cares about the studio logo attached to a movie or TV show.