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Your point is getting a little muddled. Literally hundreds of TV series are shot in 2.35:1 widescreen these days. (I track them here if you want a list.) Costner could have used that ratio regardless of whether he made this for theaters or TV. An argument can be made that he shot 1.85:1 because...

If you believe Hollywood accounting numbers, you're the one who must be joking. Feature film budgets get inflated simply by virtue of being feature films. Actors who regularly work in television demand multiple times their regular salary to appear on the big screen. Production crew rates are...

Believing in a project and being smart about how you make it are two different things. As I said earlier, had Costner made Horizon as a TV series, it probably would have been successful. He could've gotten his passion project made and seen by an appreciative audience. But because he was stuck...

Costner's ego and ambition got the best of him. He wanted to make a 12-hour story, but wasn't content to do it as a TV series, where it would undoubtedly have been a pretty solid hit on cable or streaming. No, this had to be a big-screen epic for him, that he basically demanded audiences commit...

They may well be planning as much, and just don't want to say it out loud.