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Who knows really? Family films are a good gamble because instead of buying one or two tickets people by 4 or 5 or more. They go in groups with other families and so ticket sales are easier. I know a bunch of families and they do often go in groups to the movies, that's 12 or 15 tickets to a film...

That's the question. It does seem that what opens well in cinemas does not have to do much with the star. I think if they put a bunch of stars, or well known actors in something that helps, but mostly it seems the content has to be well known franchise content or some sort of IP. Is the content...