It's just not that cut-and-dried. The studio consolidates and piggybacks marketing costs across multiple features. Those costs aren't counted toward the official budget of any particular movie because it's very cloudy as to exactly how much marketing money counts towards which film.
Wikipedia...
Theaters get a much smaller percentage of the take in the first couple of weeks. It varies from movie to movie depending on the distribution deals struck, but it could be as little as 10-20%. The majority goes to the distributor. The percentage for theaters increases the more weeks a movie...
A movie's production budget is its official budget. Marketing is a separate expense paid for out of different coffers and is not counted as part of the official budget. Numbers for marketing are almost always ill-defined because the studio doesn't want you to know how much they actually spent...
As I said, Katzenberg and Disney invested in the movie expecting it to be a Batman-sized mega hit. By that measure, it was a failure for them, even if it turned a profit.
Remember, in those days, it was still a rarity for any movie to break $100 million at the domestic box office. Dick Tracy...
In fact, it did pretty well. $46 million budget, $103 million domestic gross with another $60 million overseas. That's a tidy profit.
The problem is that Disney expected it to be a mega-hit like Batman the year before, and it couldn't live up to that. Especially not in the area of...
If true, it's interesting that the disc was released in its theatrical 1.85:1 ratio. As I recall, both Beatty and Storaro have claimed in the past that they composed the frame for Academy 1.37:1 to emulate the square nature of comic strip panels, but studio resistance prevented them from...