I think the real point isn't how large the image is, but what the content of the image is. The Mona Lisa's "aspect ratio" is roughly 1.50:1. The Last Supper's aspect ratio is roughly 1.90:1. Both paintings are masterpieces, but neither one would look right if the former was 1.90:1 and the latter...
And yet, there's an increase in TV shows using 2.00 or 2.35. Granted, they tend to be (a) streaming, rather than broadcast, series, and (b) more action/adventure-oriented fare, which is the kind of thing you expect to see in 2.35 for theatrical films, rather than sitcoms or standard dramas.
But...
True enough, that a 2.35 film on a TV looks "smaller" than a 1.85 film. But I tend not to notice that unless it's a movie with a varying aspect ratio, such as Nolan's Dark Knight films with the IMAX scenes at 1.78. Or Brainstorm, where the "device" sequences expanded in size, clarity (they were...
The US Blu-ray is also 1.66:1. I didn't see the film theatrically when it was released, so I've no idea if it was screened at 1.66 or 1.85, but the BD looks just right.