Yeah, it's been surprising how quickly some of BB's exclusive SteelBooks (for anything, not just Disney titles) sell out. I've usually been happy to walk into my local store on release day and pick it up in person. In some cases, the edition is sold out before release day.
I think you're taking my comment much too seriously. I saw this list of names, all of which had surnames of Asian origin. Except for one, which stood out like a road flare. I was amused.