Streaming service from BBC Studios and ITV in North America, BritBox, has announced that it has achieved one million subscribers, doubling its community since last January. The service, which has the largest collection of streaming British television, remains the fastest-growing targeted stand-alone SVOD service since it launched in March of 2017. The services offers a a number of British premieres, and the company believes it has gained the loyalty of various market segments, reflected by a low single-digit churn rate.
“This is an incredible milestone for our nimble team at BritBox,” stated Soumya Sriraman, CEO & President of BritBox. “Our content mix of known, now, and new British TV shows is a potent concoction of programming which remains unbeatable.”
“Today is a real achievement from an ambitious SVOD service. Reaching the million mark means more people than ever are discovering BritBox’s rich offer of new and classic British shows. We look forward to BritBox continuing on this trajectory,” stated Tim Davie, CEO BBC Studios.
BritBox includes a “NOW” feature which aims to close the gap between the U.S. and the UK by releasing day-and-date with UK premieres. Titles so far include the Gavin and Stacey Christmas Special with James Corden, Vera with Brenda Blethyn and The Victim, an edge-of-seat drama starring Golden Globe and Emmy Nominee Kelly Macdonald. The service is also the exclusive home of MI5, Death in Paradise, Father Brown, Shetland, Wallander and the largest collection of classic Doctor Who.
The company has new partnerships with Samsung and LG, and is available for $6.99 per month after introductory free trial period on Roku, Apple T.V. 4th Gen, all iOS and Android devices, AirPlay, Chromecast, and online at BritBox. It is also available on Amazon Channels for Prime members and Apple T.V. Channels on supported devices.