Starting this summer, shoppers at Best Buy will find a Toshiba-branded smart TV powered by Amazon’s Fire TV, to be followed shortly thereafter by 10 other models and sizes from both Toshiba and Insignia (Best Buy’s in-house brand). Insignia’s smart TV’s were previously powered by Roku (there is no word if newer Insignia models will still offer Roku built-in). In an interesting twist, Best Buy will also sell Fire TV-powered Insignia sets on Amazon.com in addition to Best Buy’s own website. The TV’s will also include a voice-enabled remote with Alexa. Best Buy CEO Hubert Joly and Amazon CEO Jeff Bezos made the announcement at a Best Buy retail location near Amazon’s main headquarters in the Seattle, WA area. The announcement did not include what sizes the displays would be available in, nor any particular price points, but that they would include both HD and UHD displays.