BenQ has launched the CinePrime HT5550, the latest 4K DLP projector in the company’s home cinema portfolio, capable of reproducing 4K UHD HDR movies and content. The company says the new PJ is “perfectly suited” to dedicated home theaters and living rooms, and the projector combines BenQ’s HDR-PRO and CinematicColor DCI-P3 technologies to achieve HDR output with 100% coverage of Digital Cinema Initiatives DCI-P3 color gamut.

“For film buffs, it’s all in the details. However, achieving true cinematic quality has been expensive and technologically out of reach for all but the best home theaters,” said Bob Wudeck, senior director, business, education and CinePro solutions at BenQ America Corp. “The CinePrime HT5550 sets a new benchmark with BenQ’s color accuracy and HDR capabilities to create a movie experience that’s truly gratifying for movie enthusiasts of all levels.”

BenQ claims the HT5550 CinePrime projector delivers 4K performance (3840×2160) resolution with 8.3 million distinct pixels for each frame, and uses a 4K-optimized optical system with six structured groups of all-glass lens elements. The projector blends 4K resolution with the digital cinema industry’s DCI-P3 color standard “…framing the ideal setting to view the latest 4K Blu-rays in glorious authentic colors as envisioned by filmmakers.” BenQ’s CinematicColor technology allows the projector to provide 100% of the DCI-P3 color space and 100% of Rec. 709, says the company, and is backed by individual factory color calibration reports, ensuring Delta E≤3 color accuracy. Supporting both HDR10 and HLG formats, BenQ’s HDR-PRO incorporates auto color and tone mapping techniques to improve brightness and contrast ranges.

Onboard CinemaMaster Video+ tech promises to bring “commercial quality” digital cinema to the home with motion-adaptive 4K pixel enhancement, color enhancement and natural flesh-tone rendition. Designed specifically for home theater environments, the HT5550 includes a 1.6X zoom and 2D horizontal and vertical lens shift.

SnapAV will be the only distributor carrying the HT5550 upon initial launch and Andras Balassy, product manager at SnapAV, commented, “As reviews will attest, the HT9060 has taken the industry by storm with clarity, color accuracy, design and HDR implementation. The HT5550 builds on the HT9060’s incredible momentum. This projector will round out our selection of DCI-P3 projectors, providing customers with all the benefits of UHD HDR content with BenQ’s critically acclaimed HDR-PRO technology.”

BenQ’s CinePrime HT5550 4K UHD HDR projector will be available from the BenQ Store, SnapAV and other resellers beginning April 16th and retails for $2,499. Seems like the company is hitting on an attractive price point here – let’s hope the performance stacks up.

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Martin Dew


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