Very interesting article in The Hollywood Reporter.
A must-read for 3D fans.
“Warming up 3D has to be done thoughtfully and carefully,” says Imax Entertainment president Megan Colligan. “There were a lot of lessons learned. You’re not going to see every movie converted. We are really working with the studios and exhibitors to figure out how to get people used to it again. James Cameron understands the medium — 3D creates a richer, deeper experience when it serves the story. Intention is everything.”
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