Austere and Harman have announced today that they are partnering to provide a “seamless home audio experience” by pairing home theater cables with Harman’s brands of audio products. Austere’s product portfolio is also available now on JBL.com, allowing the cables to be matched/ordered with JBL sound bars and subwoofers.

“Being partners with Harman to provide home theater accessories to their audio solutions for home theater is an exceptional validation for Austere. Like Austere, Harman and its brands are committed to both exceptional performance and style,” said Deena Ghazarian, Austere Founder & CEO. “While we are deploying initially with JBL products, and joint retailers, our partnership will take us far beyond.”

Austere also says it puts emphasis on cables reflecting “owners’ styles” while complementing the sleek devices which they already own. As well as providing “elite” performance, Austere considers its products match the elegance of those from the Harman range, too. In stores across the US, you will see Austere cables placed next to JBL sound bars and subwoofers to help consumers eliminate guesswork and ease the process of choosing.

“JBL and Harman are committed to ensuring our customers have an exceptional home theater audio experience, which is why this strategic partnership makes sense and why we selected Austere. The combination of our home theater products creates flawless audio solutions that exceed expectations. They are the obvious choice for our products and our customers.” Daniel Lee, VP & GM Consumer Audio North America at JBL, Harman International Corp.

Austere’s 8K Ultra HDMI, 4K HDMI, Audio, Power, and Clean & Protect products are available from JBL.com, as well as retailers Abt Electronics, BrandsMart U.S.A., Crutchfield, Nebraska Furniture Mart and PC Richard & Son.

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Published by

Martin Dew

editor