ATSC 3.0

When I first purchased my house, not that long ago, I made sure that I was going to keep by bills low.  Basically, I have the internet, and a cell phone.  I got a pretty nifty antenna so that I could watch some local things, maybe stay up to date on the news, watch some sports when they were on the right channels, etc.   So far, it has worked pretty well.  Sports are in surround sound, the picture is adequate; I’m fairly entertained.

This may be old news to most of you, but ATSC 3.0 is extremely exciting to me, and it is getting closer.  The cool things that ATSC 3.0 can do are pretty neat.  I broadband integration and 4k resolution are also exciting.  It seems to be the natural progression of technology, but why did it take so long?

ATSC 1.0 reached an agreement for an all-digital broadcast back in 1996, it took a little while for this to happen, and a lot of consumer education, but it eventually worked out.  Believe me, I understand how difficult it was.  That was the exact time that I worked in consumer electronics retail, and the entire world was freaking out, not knowing what to do.  Once it became more mainstream, people began to understand this as the normal standard.

Now, with everything ATSC 3.0 can do, it looks like it will satisfy most of our needs, for OTA broadcasting that is.  Korea will get it first, and I can’t wait to see what it can do.

What are you most excited about?  Do you watch OTA TV?  Will you now?

Published by

Scott Hart

administrator

5 Comments

  1. 4k streaming will of course require bandwidth – http://blog.streamingmedia.com/2015/01/4k-streaming-bandwidth-problem.html

    Not that those speeds are outrageous by today's standards.  I just increased my speed (as it was cheaper with the Spectrum take over of Brighthouse than what I was paying).  I have Netflix and Amazon Prime but have not gotten around to up the Netflix plan to 4k (I believe the speed I am supposed to get is 60/5 and I just tested it at 72.45/6.25 via a wired connection and I do have hard wiring available if I get a device to stream 4k).

    I haven't had cable TV at all (lived in Northern, VA before FL).  Most people I know just complain about the costs of cable often.  Between music I have (and I have not even played lots of what I own), broadcast TV, Blu-Rays I own (a couple of hundred but just a couple of UHD disc), DVDs (I have lots – about 600 – used to buy more movies – sold my LDs about a year back) and Netflix and Amazon Prime (and I don't even use the latter two tons at all), I don't have tons of time for TV.  Most of the time a TV show is on is when the girlfriend comes over

    Cable of course is one the decline – http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-cord-cutting-accelerating-20160829-snap-story.html  Streaming is on the rise – https://www.statista.com/topics/1514/online-tv/   I'd imagine the people who make broadcast transmission and consumer electronics (e.g. tuners) would like to generate more sales with a new standard in a similar fashion as new receivers that come out with new features and formats.

  2. Yes. Exactly. 🙂 So I don't know where ATSC 3.0 fits in a world where media content is distributed over the internet. People aren't cutting the cable to return to OTA, they're going to streaming service.

    The caveat would be if the new format provides much better reception with much lesser antenna than HDTV. If I could get 4k OTA with no  antenna, that could be an attractive combination with streaming services. But I doubt that will be the case.

    The difficulty is that OTA really serves the lower-cost areas of the country, which also tend to have worse internet options. But, in broad strokes, those aren't the areas where people are upgrading to expensive new UHD HDR Surround Sound systems.

Leave a Reply