LG has announced integration of Amazon Alexa built-in to its LG CineBeam AI ThinQ 4K UHD projectors, namely the LED model HU70LA and laser model HU85LA. The upgrade is available now via a firmware update accessible directly from the projectors when connected to the internet. The addition of Alexa to LG’s CineBeam projectors enables owners to use their voice to get information, control smart home products and access 90,000-plus Alexa Skills from the LG Magic remote, without the need for a separate external device.

The Alexa Routines function enables dimming of lights, sending announcements throughout the house, and launching Alexa Skills games with simple commands. Users can also play music or audio books and take advantage of skills already available on Alexa. Since Alexa is built-in, new updates and features for the voice service will continue to be available to LG CineBeam Projector owners moving forward.

The compact HU70LA LG CineBeam LED Projector provides “a deep and rich picture” at up to 140 inches diagonal, and brightness of 1500 ANSI lumens with 92 percent coverage of the DCI-P3 color space. The projector employs a four-channel LED light source for RGB, with an additional fourth LED boosting image brightness, contrast and generating “more vivid colors with nuanced tonality” by adjusting green levels, according to LG. The HU70LA and HU85LA are IP controllable via Control 4, Savant and Crestron.

The HU85LA CineBeam Laser Projector is LG’s first 4K UST (ultra short throw) model, generating 2,700 ANSI lumens with a 120 inches diagonal image from placement of as little as 7.2 inches away from the wall, and sports a minimal design aesthetic. Both the HU70LA and HU85LA use a wheel-less DLP technology supporting an expanded color gamut and a further mitigation of RBE (rainbow effect), clouding and color distortion. The HU85LA uses a 3-channel laser light source and both projectors employ a TruMotion technology for more lifelike and smooth motion.

Both projectors also give users direct access to Amazon, Netflix and YouTube through LG’s webOS 4.5 platform. For more information on the Amazon Alexa upgrade, you can visit LG’s YouTube page. To learn more about the projectors themselves, visit LG.

Published by

Martin Dew