47M HDR TVs to ship globally by 2021

Probably not many home theater aficionados on this forum needed convincing that High Dynamic Range (HDR) tech was a hugely valuable asset for our movie nights. It continues to deliver contrast ratios that we could have only dreamed of ten years ago, and unquestionably turns our media rooms into more serious critical viewing environments.

It seems that the public at large now agrees, and has taken the lead from the early adopters. According to London-based market analytics firm, IHS Markit, global unit shipments of televisions supporting High Dynamic Range (HDR) are forecast to reach 12.2 million in 2017 and will continue to expand to 47.9 million in 2021.

IHS calls HDR “the strongest-developing feature in television sets” today. In addition to selling 47.9 million HDR displays, IHS expects that by 2021 the global industry will move 88.6 million “HDR-ready” television sets that will accept HDR signals but will not display the full benefits on screen. (The firm classifies an HDR television as a display that will accept and read an HDR signal and display it on a screen with at least 500 nits of brightness or higher.)

Regionally, IHS Markit forecasts North America will lead HDR TV shipments with 14.6 million HDR sets shipping in 2021, while China will be second with 11.8 million.

“North America remains the sweet spot for TVs, with a preference for large screens, the availability of rich UHD content and a willingness from consumers to buy full-featured sets,” says Paul Gray, IHS Markit consumer devices associate director. “While Chinese consumers are buying the biggest TV sets these days, price sensitivity is higher and UHD content is scarcer.”

IHS does not, however, yet have a breakout forecast for HDR televisions by HDR profile, which most commonly includes HDR10, HDR10+, Dolby Vision, HLG and/or Technicolor HDR.

 

 

 

Published by

Martin Dew

editor

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