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Any X-Box commercials yet?


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14 replies to this topic

#1 of 15 OFFLINE   Shawn O

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Posted September 02 2001 - 08:42 AM

I haven't seen any yet.If anyone has seen one could you please tell me the channel(network) and during what show you saw it? I thought that with a $500,000,000 ad campaign I would be sick of the commercials already. Thanks, Shawn

#2 of 15 OFFLINE   Morgan Jolley

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Posted September 02 2001 - 09:34 AM

That $500 million is being spent on more than just commercials. Ads in electronics stores, toy stores, kiosks, magazines, the appearance at E3, GameStock, and other advertising media have all been taking pieces from the half a billion dollars. Its not just TV commercials.

#3 of 15 OFFLINE   Shawn O

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Posted September 02 2001 - 12:19 PM

I do realize that the entire sum isn't for commercials,but rather for the entire ad campaign. I still thought that with all of those $$$ we would have seen quite a few commercials already.Afterall,launch is only 2 months away. Shawn

#4 of 15 OFFLINE   Steven_V

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Posted September 02 2001 - 02:02 PM

Some of that advertising budget was spent on these:

Posted Image

Posted Image

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#5 of 15 OFFLINE   Dave F

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Posted September 02 2001 - 02:34 PM

I thought it was odd that there were no XBOX commercials during the skateboarding competition that was sponsored by XBOX. Lots of MSN commericials tho'. Posted Image

-Dave

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#6 of 15 OFFLINE   Adam Nixon

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Posted September 02 2001 - 03:48 PM

If any of you subscribe to PC Gamer, there's been a multi-page ad promoting the "official" X-box magazine the last few issues. I can't understand why MS would target a hardcore PC gaming publication -- PC gamers historically spurn all consoles. It's wasted money, if you ask me. I'm also surprised that we haven't seen any commercials yet. With that ad budget, we should ALL be sick of those by now.

#7 of 15 OFFLINE   BrianB

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Posted September 02 2001 - 05:47 PM

[quote]

I can't understand why MS would target a hardcore PC gaming publication -- PC gamers historically spurn all consoles. It's wasted money, if you ask me.

[quote]

MS aren't paying for it - Imagine are publishing the magazine, Imagine publish PCGamer. They're trying to push the mag to their existing audience - it's in most of the game related mags this month.

They paid Microsoft a large fortune for the rights to the mag and desperately need a large audience for it.

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#8 of 15 OFFLINE   Graeme Clark

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Posted September 03 2001 - 12:29 AM

[quote]


MS aren't paying for it - Imagine are publishing the magazine, Imagine publish PCGamer. They're trying to push the mag to their existing audience - it's in most of the game related mags this month.


[quote]

Exactly. These mags are usually worth it for the demo disc alone. That's pretty much the only reason I bought their DC mag every month.

When I was in EB scoping out the XBox display, one of the hosts from ElectricPlayground came in and bought Mario Kart Advance and mentioned that they saw one of the XBox ads being filmed somewhere. I assume they should be starting up pretty soon. You don't want to start up too soon.

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#9 of 15 OFFLINE   Sean Oneil

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Posted September 03 2001 - 12:38 AM

Yes, in Advertising, timing is crucial to the success of an ad campaign. You want public awarness to be at a peak around the Christmas shopping season, and you do not want to create a backlash by over exposing a product. So far, they are doing things right. I would expect to start seeing X-Box TV ads beginning in Late September/Early October ...about six weeks out in smaller numbers, and then peaking through mid November, and December.

#10 of 15 OFFLINE   Camp

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Posted September 03 2001 - 08:27 AM

So, what is Bill trying to tell us in the picture above? McXbox? Also, don't forget that Nintendo has also announced a $500 million marketing campaign for Gamecube. I'm quite sure Sony will be playing too.

#11 of 15 OFFLINE   Graeme Clark

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Posted September 03 2001 - 09:58 AM

[quote]


So, what is Bill trying to tell us in the picture above?


[quote]

American Food, American Machine. Prepare for takeover.

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#12 of 15 OFFLINE   Joel Mack

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Posted September 03 2001 - 10:18 AM

[quote]

So, what is Bill trying to tell us in the picture above?

[quote]

Here's the translation:

http://www.novia.net...oter/bgates.jpg


Heh...

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#13 of 15 OFFLINE   Morgan Jolley

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Posted September 03 2001 - 01:40 PM

Actually, Nintendo is launchin a $45 million advertising budget for the US. Its doing what Nintendo has called a "nine week media blitz" from early November to late December. Their plan is to make everyone know what the GCN is and who made it. Actually, Sony made a deal with McDonald's to make a demo of PaRappa 2 take place in a McDonald's. If Gates made a deal with Mickey D's also, this could be interesting.

#14 of 15 OFFLINE   Sean Oneil

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Posted September 03 2001 - 02:55 PM

They (MS) is banking on the Westernization of Japan with that advertisment. The good ol' american cheese burger being a decidedly American icon to the public at large.

They are trying to break through the cultural barrier.

That Ad is implying something to the effect of, "This is American (Cheeseburger)...This is good ...This is also American (X-Box) ...This is also good ...Give Us a Chance Japan!! Good things can come from America! Just remember the Cheeseburger!" Posted Image

McXbox is pretty good though ...especially because Bill Gates looks like Ronald McDonald sans makeup. Posted Image



[Edited last by Sean Oneil on September 03, 2001 at 11:31 PM]

#15 of 15 OFFLINE   Graeme Clark

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Posted September 03 2001 - 10:24 PM

McXbox? There's no way that burger is from McDonalds... it actually looks good. ------------------




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