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MediaTek Adopts Dolby Vision for 4K Ultra HD TV, Ultra HD Blu-ray Player, and Digital Media Adapter SoCs
September 03, 2015 09:00 AM Eastern Daylight Time
SAN FRANCISCO & HSINCHU, Taiwan--(BUSINESS WIRE)--Dolby Laboratories, Inc. (NYSELB) and MediaTek today announced a collaboration to offer Dolby Vision™ 4K UHD system-on-a-chip (SoC) technologies for high-dynamic-range (HDR) TVs, Ultra HD Blu-ray™ players, and digital media adapters (DMAs).
“We are very proud to partner with Dolby to help our customers bring entertainment to life with devices powered by MediaTek SoC solutions using Dolby Vision VS10”
Dolby Vision augments the fidelity of Ultra HD and HD video signals for over-the-top (OTT) online streaming, video on demand (VOD), broadcast, Ultra HD Blu-ray, and gaming applications. Today’s state-of-the-art cameras already capture more visual information than current TVs can display, but with Dolby Vision, creative teams can finally have confidence that their content will be reproduced faithfully on Dolby Vision capable televisions.
The Dolby Vision VS10 universal HDR playback solution supports both dual-layer and single-layer Dolby Vision streams and other HDR formats based on the SMPTE ST 2084 standard. This enables displays to take full advantage of a combination of peak brightness, local contrast, and wider color gamut; the end result is a dramatically enhanced viewing experience in the living room.
“We are very proud to partner with Dolby to help our customers bring entertainment to life with devices powered by MediaTek SoC solutions using Dolby Vision VS10,” said Joe Chen, Senior Vice President, MediaTek. “Dolby Vision VS10 provides a complete HDR solution, enabling our customers to deliver the highest-quality HDR images with the widest compatibility. This collaboration will ensure that we exceed our customers’ expectations and enable the delivery of the best 4K Ultra HD experience to consumers in the home.”
“We are thrilled to work with MediaTek to enable Dolby Vision on Ultra HD Blu-Ray, DMA devices, and TV sets. MediaTek is a critical enabler of the device ecosystem, and this collaboration will drive broad adoption of Dolby Vision across a wide variety of devices,” said Giles Baker, Senior Vice President, Broadcast Business Group, Dolby Laboratories. “We look forward to working with our partners to bring the Dolby Vision experience to consumers everywhere.”
About Dolby Vision
Dolby Vision is a transformative technology for imaging that delivers a dramatic visual experience—astonishing brightness, incomparable contrast, and captivating color—that brings entertainment to life via OTT online streaming, broadcast, and gaming applications.
Even though most content is captured and rendered using technology that produces the colors and brightness of real life, much of that richness is lost by the time it gets to the living room. That’s because current color-grading standards are based on the limitations of current television technologies and require that the content be altered to match their display performance—dramatically reducing the range of colors, brightness, and contrast.
Dolby Vision changes that, giving creative teams the freedom to use the full gamut of colors, peak highlights, brightness, and contrast, with the confidence that those will be reproduced faithfully on televisions that feature Dolby Vision technology.
As a universal HDR playback solution, Dolby Vision VS10 offers unique value by combining the ability to play back Dolby Vision content as well as other HDR formats based on the SMPTE ST 2084 standard through one integrated playback solution. This enables a high-quality HDR experience on products ranging from entry level to high end by leveraging the capabilities of the respective hardware as much as possible.
About MediaTek
Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD, and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.
About Dolby Laboratories
Dolby Laboratories (NYSELB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby[SIZE= 11px]®[/SIZE]. For more information, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories. Blu-ray is a trademark of Blu-ray Disc Association. S15/29076 DLB-G
September 03, 2015 09:00 AM Eastern Daylight Time
SAN FRANCISCO & HSINCHU, Taiwan--(BUSINESS WIRE)--Dolby Laboratories, Inc. (NYSE
LB) and MediaTek today announced a collaboration to offer Dolby Vision™ 4K UHD system-on-a-chip (SoC) technologies for high-dynamic-range (HDR) TVs, Ultra HD Blu-ray™ players, and digital media adapters (DMAs).“We are very proud to partner with Dolby to help our customers bring entertainment to life with devices powered by MediaTek SoC solutions using Dolby Vision VS10”
Dolby Vision augments the fidelity of Ultra HD and HD video signals for over-the-top (OTT) online streaming, video on demand (VOD), broadcast, Ultra HD Blu-ray, and gaming applications. Today’s state-of-the-art cameras already capture more visual information than current TVs can display, but with Dolby Vision, creative teams can finally have confidence that their content will be reproduced faithfully on Dolby Vision capable televisions.
The Dolby Vision VS10 universal HDR playback solution supports both dual-layer and single-layer Dolby Vision streams and other HDR formats based on the SMPTE ST 2084 standard. This enables displays to take full advantage of a combination of peak brightness, local contrast, and wider color gamut; the end result is a dramatically enhanced viewing experience in the living room.
“We are very proud to partner with Dolby to help our customers bring entertainment to life with devices powered by MediaTek SoC solutions using Dolby Vision VS10,” said Joe Chen, Senior Vice President, MediaTek. “Dolby Vision VS10 provides a complete HDR solution, enabling our customers to deliver the highest-quality HDR images with the widest compatibility. This collaboration will ensure that we exceed our customers’ expectations and enable the delivery of the best 4K Ultra HD experience to consumers in the home.”
“We are thrilled to work with MediaTek to enable Dolby Vision on Ultra HD Blu-Ray, DMA devices, and TV sets. MediaTek is a critical enabler of the device ecosystem, and this collaboration will drive broad adoption of Dolby Vision across a wide variety of devices,” said Giles Baker, Senior Vice President, Broadcast Business Group, Dolby Laboratories. “We look forward to working with our partners to bring the Dolby Vision experience to consumers everywhere.”
About Dolby Vision
Dolby Vision is a transformative technology for imaging that delivers a dramatic visual experience—astonishing brightness, incomparable contrast, and captivating color—that brings entertainment to life via OTT online streaming, broadcast, and gaming applications.
Even though most content is captured and rendered using technology that produces the colors and brightness of real life, much of that richness is lost by the time it gets to the living room. That’s because current color-grading standards are based on the limitations of current television technologies and require that the content be altered to match their display performance—dramatically reducing the range of colors, brightness, and contrast.
Dolby Vision changes that, giving creative teams the freedom to use the full gamut of colors, peak highlights, brightness, and contrast, with the confidence that those will be reproduced faithfully on televisions that feature Dolby Vision technology.
As a universal HDR playback solution, Dolby Vision VS10 offers unique value by combining the ability to play back Dolby Vision content as well as other HDR formats based on the SMPTE ST 2084 standard through one integrated playback solution. This enables a high-quality HDR experience on products ranging from entry level to high end by leveraging the capabilities of the respective hardware as much as possible.
About MediaTek
Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD, and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.
About Dolby Laboratories
Dolby Laboratories (NYSE
LB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby[SIZE= 11px]®[/SIZE]. For more information, please visit www.dolby.com.Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories. Blu-ray is a trademark of Blu-ray Disc Association. S15/29076 DLB-G
