SCSA's new download to own Vidity announced (1 Viewer)

Www.vidity.com

LOS ANGELES--(BUSINESS WIRE)--The SCSA (Secure Content Storage Association) today unveiled its official consumer-facing brand name, VIDITYTM, and completed specifications that will establish a durable and future-proof marketplace for the secure delivery of premium digital entertainment experiences, including unparalleled locally stored playback of 4K Ultra HD, HD and SD movies across devices.

VIDITY gives consumers the freedom and flexibility to download and store their movies on a wide range of devices and delivers the highest quality playback of content including 4K Ultra HD movies with high dynamic range (HDR). With no requirement to log into accounts or connect to the Internet for playback, VIDITY compliant products will offer consumers an easy and convenient way to store, copy, and share digital files across multiple enabled devices. In addition, VIDITY is complementary to streaming entertainment platforms like UltraViolet and others.

Licensing of SCSA specifications is targeted for June and will enable the creation of VIDITY compliant consumer products for content owners, content distributors, and high-end device manufacturers. From consumer devices to digital content, new products compliant with the SCSA-issued specifications will display the VIDITY logo.

“We aim to make the VIDITY brand synonymous with the highest quality by enabling the best digital content ownership experience available today and in the future,” notes David Huerta, General Manager and Executive Director of SCSA. “We look forward to the release of VIDITY compliant products hitting the market later this year and playing a leading role in the evolution of entertainment content, access, and enjoyment.”

Founded by 20th Century Fox, Warner Bros. Home Entertainment, SanDisk Corporation (NASDAQ: SNDK), and Western Digital (NYSE: WDC), the SCSA is dedicated to developing technologies that enable the secure purchase, management and enjoyment of premium content across multiple devices. In addition to key support from security partner Cryptography Research as an SCSA Advisor, over 50 contributor companies have joined the SCSA since 2012, including sector leaders in consumer electronics, entertainment, semiconductor, storage, and telecommunications.

For more information on VIDITY, please visit VIDITY.com.

About the Secure Content Storage Association

The Secure Content Storage Association (SCSA) is a consortium of companies in the entertainment and storage industries founded in January 2012 by 20th Century Fox, Warner Bros. Home Entertainment, SanDisk, and Western Digital. Established as an LLC, the SCSA is focused on developing technologies to make it easy and secure for consumers to purchase, transfer and view content across multiple electronic devices.

Current Contributor Members include: Samsung Electronics Co., Walmart (NASDAQ: WMT), Qualcomm Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), LG Electronics Inc., Xiaomi Technology Co., Comcast Corporation (NASDAQ: CMCSA), Cisco Systems, Inc. (NASDAQ: CSCO), Sprint Corporation (NASDAQ: S), Broadcom Corporation (NASDAQ: BRCM), ARM Holdings (NASDAQ: ARMH), TP Vision, Seagate Technology (NASDAQ: STX), Akamai (NASDAQ: AKAM), Marvell (NASDAQ: MRVL), DTS Inc. (NASDAQ: DTSI), Dolby Laboratories (NYSE: DLB), Pace, MStar Semiconductor Inc. (NASDAQ: MSTZF), DivX, ST Micro, MediaTek (TWSE: 2454), Realtek Semiconductor Corp. (TPE: 2379), Chili TV, Strefa TV, Wuaki TV and many others. Security firm Cryptography Research, a division of Rambus Inc., is a Special Advisor to the SCSA.

Companies interested in learning more about the SCSA can contact [email protected].

Contacts

SCSA, LLC
Chris Saito, 323-333-0541
[email protected]
or
Hill+Knowlton Strategies
Carolyn Heiman, 415-281-7174
[email protected]

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Company InformationSECURE CONTENT STORAGE ASSOCIATION

Here's the Engadget article:

'Vidity' 4K movies you can download are coming later this year

by Richard Lawler May 21st 2015

At CES the long-brewing alliance to push Hollywood movies you can legally download, store and play across different devices finally surfaced, and now its system has a brand name: Vidity. As we learned in January, this is the doing of the Secure Content Storage Association -- a team up behind movie studios (Fox, Warner Bros.) and storage manufacturers (Western Digital, Sandisk) to create a system where users can download movies in the highest possible quality like 4K Ultra HD and HDR. Samsung was the first to announce its Ultra HD TVs with the M-Go app will use the spec, but other big names like Vudu, Kaleidescape, LG, Universal, Comcast and Sprint are on board too. So far 4K movies have generally been all about streaming, but now between Ultra HD Blu-ray and Vidity there are a couple of new options coming.

With the spec and brand name locked down, Vidity GM David Huerta tells us compatible products and services should roll out later this year. Other than just top-quality audio and video, the main feature of Vidity is that it's intended to work across devices, from TVs to PCs to phones and tablets. The concept of it works a lot like the digital distribution schemes we've seen for videogames, with the ability to copy or move the files and still play them elsewhere.

Of course, it seems doubtful that anything Hollywood is behind will be quite as easy as piracy, and we're still waiting to see if all of the studios will be involved -- as I mentioned, Fox and Warner are founding members and Universal is involved, but will Disney join in? If viewers can experience more control and convenience plus high quality playback and access to hit movies, Vidity (check out the FAQ for some details) will be a major step forward and fit in nicely next to discs and streaming.

For those still willing to buy their movies legitimately, it shouldn't be hard to maintain an archive, or watch them on a flight away from an internet connection. Currently, simple things like downloading a purchase pre-release or just keeping a copy to play anywhere aren't possible or easy to move across different devices, but this could change all of that that. It's built into platforms like Steam, PlayStation and Xbox, so there's no reason it shouldn't be there for movies too.


http://www.engadget.com/2015/05/21/vidity-4k-downloads/

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