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I think its great that we are going to get the triad of choices: physical, digital download and streaming 4k or ultra HD content. All three are good from a consumer standpoint. I love to have choices in the marketplace! Bravo to M-GO (Who is also a Ultraviolet partner).Joshua Clinard said:I'm not interested in 4K, at this time, as I just upgraded to a 50 inch LED 1080p display in December. before I just had a 32 inch LCD with only 720p. But I am sure 4K will get some people who are die-hard blu-ray fans to sign up for MGO because it will be one of the only places to get 4K content for a while. That means more UV users!