Sony Electronics Showcases New 4K Ultra HD TV Line (1 Viewer)

Press Release

Sony Electronics Showcases New 4K Ultra HD TV Line


Featuring New 4K Processor X1 and Ultra-thin Design
LAS VEGAS, Jan. 5, 2015 (CES, Booth #14200) – Sony Electronics showcased its new line of BRAVIA® 4K Ultra HD televisions, designed to enhance image quality and provide expanded access to content. The televisions were built with a new 4K Processor X1, further advancing the color accuracy, contrast and clarity of the Sony 4K viewing experience. The new XBR X900C Series features a new ultra-thin floating style, making it Sony’s thinnest TVs yet with edge-to-edge viewing.
The new models range in size from 43 to 75-inches and include four new series and 10 new models. As the industry leader in 4K picture quality, Sony’s commitment to developing technologies to enhance the viewing experience is showcased with this line-up. The new 4K Processor X1 was built to enhance color, contrast and clarity while improving the streaming quality of images that 4K content providers supply. Combined with the advanced 4K X-Reality™ PRO upscaling Algorithm technology, these televisions will analyze and upscale 4K resolution, providing the best image quality, regardless of the image source.
With screens that provide a 3,840 x 2,160 4K resolution, these products also include TRILUMINOS™ display to accurately reproduce shades of red, green and aqua blue. Colors come alive on the screen in the widest color range ever, and dynamic color correction ensures colors are as consistent and accurate as possible every single time. Further enhancing the picture quality, these televisions will also be equipped with the critically acclaimed X-tended Dynamic Range contrast enhancement to provide peak brightness of LED as well as deeper blacks previously only associated with Plasma TVs.
“With content being sourced from broadcast, Blu-ray™, DVD’s or even low-resolution internet videos, we designed these televisions to upscale to 4K resolution so that consumers can get the highest level viewing experience possible,” said Toshifumi Okuda, Sony Electronics Deputy President. “Sony’s reputation for developing the best picture quality continues with these new products that provide consumers with greater access to what they want to watch, play and hear.”
Smarter Television viewing experience
For the first time, these televisions will support Google’s Android™ TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone. With access to Google Play, consumers can enjoy what they like to do on a smartphone or tablet, from their television. Additionally, Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from devices in a similar way as is done with Google ChromeCast™.
Game enthusiasts can bring the immersive world of PlayStation® directly to their new Sony 4K Ultra HD television with PlayStation™ Now. Select PlayStation® 3 games can be streamed directly to the TV, just like shows and movies, by connecting a DUALSHOCK® 4 controller.
Increased 4K Content
As the leader in 4K with expertise in industry-leading innovation in televisions, technology and content, Sony’s new 4K Ultra HD TV line-up will enable access to over 1,300 blockbuster movies, hit TV shows and other 4K titles through partnerships with Video Unlimited 4K, Netflix, Amazon Instant Video, Ultraflix and Toon Goggles.
2015 4K Ultra HD Line-up:
XBR® X900C Series 4K Ultra HD TV (55” and 65” Class models) and X910C (75” Class model) Available in Spring 2015

• Sony’s thinnest LED TV yet at 4.9mm (at its thinnest part); the revolutionary floating style is virtually frameless and mounts flush to your wall.
• Features new 4K Processor X1 to improve color accuracy, contrast and clarity of HD and 4K video.
• Support’s Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone.
• Enjoy stunning 4K streaming and upscaling, plus Google Cast built-in feature for seamless smartphone or tablet integration.
• Brilliant, expanded color with TRILUMINOS™ display, further enhanced for color accuracy by the new engine.

XBR-X930C Series (65” Class model) and X940C (75” Class model)
Available in Spring 2015

• Features new 4K Processor X1 engine to improve color accuracy, contrast and clarity of HD and 4K video.
• Support’s Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone.
• Powerful front-facing speakers (tweeters, woofers, and sub-woofers) produce clear dialog and deep bass while also supporting Hi-Res audio to compliment the Ultra HD picture.
• X-tended Dynamic Range Pro (75-inch model) and X-tended Dynamic Range (65-inch model) enhanced by the new 4K Processor engine to produce our best contrast ever – capturing every shade of light.

Brilliant, expanded color with TRILUMINOS™ display, further enhanced for color accuracy by the new engine.
XBR-X850C Series (55”, 65” and 75” Classmodels)
Available in Spring 2015

• Introductory 4K Ultra HD TV series, which expands the 4K experience to multiple screen size options.
• Features new 4K Processor X1 engine to improve color accuracy, contrast and clarity of HD and 4K video.
• Brilliant, expanded color with TRILUMINOS™ display, further enhanced for color accuracy by the new engine.
• Ready for the latest 4K new spec “HEVC” and “VP9” which can receive 4K distribution services and YouTube 4K.

XBR-X830C Series (43” and 49” Class models)
Available in Spring 2015

• Introductory 4K Ultra HD TV series, which expands the 4K experience to multiple screen size options.
• Features new 4K Processor X1 engine to improve color accuracy, contrast and clarity of HD and 4K video.
• Support’s Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone.

Sony also announced new HDTV televisions that feature, for the first time, Google’s Android TV operating system. The line-up will range in size from 50” to 75” Class Models include the KDL-75W850C, KDL-65W850C, KDL-55W850C and KDL-50W850C. This line-up with be available spring 2015.