I've been following the topic and rumors a bit, with bemusement. I didn't get it then; not sure I do now. My initial reaction was negative. As a fan of Apple's products, I hope to hear about it buying outstanding technology companies that lead to amazing new products and features. So far, they've spent comparatively small amounts on strategic buys. When they finally spend billions, they buy Bose. I mean Beats. WTF? There's no technology here for amazing new products. It's bass-heavy headphones designed by Monster. And a streaming music service. Apple already has one.
I'm unenthused as a looky-loo.
So what of it? What's the plan? Speculation seems to be it's a billion-dollar aqui-hire for Dre and Iovine. What is to do exactly what Sam says (with unintentional irony) can't be done:
Not just the market leader but a THOUGHT leader. You cannot buy the cultural cache that Beats has with fans of Hip Hop.
The other seems be, again with the aqui-hire, to bring in entertainment and media product skills that Apple lacks. And connections to media companies that Apple lacks.
The third benefit might also be some profitable headphones and another streaming service that maybe will get huge.
I'm skeptical that this will lead to any new products or features that I will care about. But hopefully I'm wrong