So, the iPad4 goes back into production to replace the iPad2 which is now going out of production. The iPad4 now becomes the 'entry' iPad, selling at $399.
http://www.engadget.com/2014/03/18/apple-ipad-2-retina-fourth-gen/
http://www.engadget.com/2014/03/18/apple-ipad-2-retina-fourth-gen/
This is really about setting a low end model that isn't completely overshadowed by Amazon, Samsung, etc. units. The iPad2 was pretty long in tooth at this point and needed to be kicked.When Apple launched the iPad Air, it swiftly kicked the fourth-generation iPad to the curb, but kept the iPad 2 around as an "entry level" option. At the same time as the company has tweaked the iPhone lineup, it's also pulling a switcheroo in the tablet space -- dumping the iPad 2 and replacing it with the Retina-and-Lightning model. The unit is back on the Apple store for the same price as the Retina iPad Mini, so now it's just a decision as to what size slab your hands can carry.