Another trick about Apple, they do things late sometimes, but they tend to do them really really well. The NFC, other companies had tried to implement NFC and it's just never caught on that well. They've tried digital pay systems and they never caught on....but look at Apple Pay. I'm not saying it'll last, or be the eventual best, but look at EVERYONE backing it. They got tons of banks and businesses on board, so when they launched it wasn't a half-way attempt that sucked and people forgot about. I don't think enough people are ready to switch to just an on demand system for their home entertainment.
Apple Pay and digital streaming seem to have one thing in common:
The companies and tie-in corporations are CONVINCED they'll "take over" within the next five years, without taking into account the subtleties of why it's not catching on with the public at the moment.
Leaving aside poorly managed or untrustworthy companies, there must have been some reason why the public wasn't excited about using their Neat New Cellphone to pay for things, when a debit card had worked just as well for the last ten years. (While the card companies were trying to convince us "Nobody uses cash to pay for things anymore!")
Basically--and we've been over this a hundred times--the industry, who doesn't really use these things themselves, never really figured out why Blu-ray suddenly caught on like it did and replaced DVD, let alone why DVD caught on and replaced VHS, or MP3's caught on and replaced CD's. They just see people glued to their cellphones, and notice nobody watching TV, and make the obvious assumption that we must have a new love in our lives.
So, the companies believe, hoping not to be caught out this time, any new technology that looks workable and about to break out of vaporware is now an instant threat, and we must love and embrace our new overlords in time for their arrival: 4KTV will replace 3D! Digital streaming will replace hard disk! Cellphones will replace all other forms of interactive device!
Uh, really? I must have missed the memo.