I have read the previous thread asking what people like or don't like about UltraViolet. A lot of those arguments have been debated and addressed. Some of the workarounds discussed deserve some additional attention, so maybe a better solution will be implemented.
Many reviews about the launch of Disney Movies Anywhere have said how wonderful it is, how easy it is to use, since Disney decided to partner with iTunes. There are very few consumer complaints about the service. It's become common knowledge how easy it is to watch and download titles with iTunes! It has also been reported that iTunes is responsible for 60% of electronic sales. They really know how to run a digital content store and ecosystem. It's so easy to purchase, redeem, and download movies on their system.
That stands in stark contrast to UltraViolet. I have read hundreds of complaints on Amazon forums, Apple Support Forums, Home Video forums, and Tech blogs. Most of them center around the fragmented redemption process, and the lack of a common download format. Vudu customers know that the redemption process on vudu couldn't be easier, in fact it's just as easy as iTunes. But millions of consumers opening physical discs with UV inserts are getting sent to flixster or a studio site for redemption. Their first experience with UltraViolet is with one of these sites, and many of these sites have been criticized as being hard to use. The consumer simply isn't satisfied with the experience. Many people have abandoned UltraViolet because of that. If they knew about alternatives like vudu, then maybe they would continue to use it. That could be helped with better marketing.
Here are some more ideas to help UltraViolet increase its user base, and satisfaction rate.
UltraViolet needs to implement a common redemption website that would redeem directly into a users UV account without going through a retailer. After a title is redeemed, the site should present links to the UltraViolet Retailers. I have heard that this is in the works, but I hope to encourage DECE to make sure that it happens soon!
The second most common complaint I have seen is that people can't download their films and save them to external hard drives, or copy them to other devices such as smartphones, tablets, and other computers. The Common File Format needs to be deployed very soon!
The DECE consortium needs to insist that if content is released with UltraViolet rights, that it will be made available in UV to all UV retailers. Here's looking at you, HBO!
The top four EST vendors, which probably make up for 80% of sales, are not UV compatible. They are iTunes, Amazon, Comcast, and xBox video. They need additional partners if UV wants to be a mainstream format.
Studios that are partnered with UltraViolet need to offer more of their catalog films with UV rights. Lionsgate alone has hundreds of films that aren't UV. MGM also needs to release hundreds of films with UlraViolet.
More TV shows need to have UV rights, and Disc to Digital needs to be available for TV shows.
Apps for IOS and Android tablets and smartphones, need to be enhanced with sorting, searching, parental controls, and HD capabilities.
If these things are addressed, 90% of the complaints will go away. This will in turn cause good reviews, and millions of new customers!