Ron - I think the simple fact about showing 3-D in a flat print ad requires showing things coming off the screen, if they didn't do that what shows you that it's 3-D in a shorthand sort of way?
You know what? I'll buy that explanation, though you must admit, it does
tend to mislead consumers into thinking their display does something it can't.
However, knowing Dolby and their reputation, I don't feel they intended to
mislead consumers with that ad. I just think they could have used something
different to advertise their 3D technology.
I guess I'm in the minority here in that I don't love stuff coming off the screen at me. It's fine but it does suddenly feel like a gimmick, a carnival trick.
No, I don't think you are in the minority. I think you are in the majority, actually.
Filmmakers aren't using the gimmickry. There are members on this forum that
have expressed the same opinion as yours.
I actually feel as if my opinions are the minority.
I just tend to feel that 3D is failing because it isn't giving the public the WOW
factor that they perhaps expect when paying $$$ more for a movie ticket.
Personally, I am not asking for carnival gimmickry in every 3D movie I see.
I can understand many adults being turned off by the gimmickry. One member
of this forum explained that he gets taken out of the film experience every time
it is used. I can understand that.
However, who is the biggest audience for 3D gimmickry? Well, besides Ron
Epstein, there are KIDS. KIDS LOVE 3D GIMMICKRY. Yet, animators (and Disney
animators are the biggest culprits these days) won't even use it in their films that
lend to out of screen experiences.
The animators of DESPICABLE ME and A TURTLES TALE understood their target
audience. You want want to get a kid addicted to 3D? Just show them any one of
I am just saddened that there seems to be a losing interest in 3D. Yet, we aren't
using the format to its fullest potential.