There were lot's of rumors about a new Apple TV and hope for a real HDTV from Apple. However, nothing from the event yesterday...
From this point of view, it might seem realistic why nothing is happening with Apple TV.
- Apple is not a content provider. Competitors like Microsoft, Amazon, Hulu and Yahoo have all experimented or are actively producing content to be streamed.
- Apple is not a cable provider. As Microsoft found out, it's next to impossible to try to get in the same business or even partner with cable / satellite or networks to transmit content.
So, what is left for Apple? Maybe the could mimic what XBox does with Comcast, allowing you to get all of you TV in one place. Of course that has a limited audience to just folks that have Comcast. However, game consoles are the most popular way to watch online video, followed by Blu-ray players and the in last place, set top boxes. Apple TV only leads Roku in this area by a small margin.
Maybe Apple TV would take the XBox One approach with HDMI in, thus merging cord content with online content. The problem with this "value add" (and we will find out after XBox One ships how relevant it is) is that surveys show that most people are content with their existing cable/satellite set top box. Maybe it is the Stockholm syndrome, but people have become accustom with the remote control and UI interface on the HDTV and don't care about switching?
At any rate, I was hoping for a real Apple TV -- I'm wondering if we will ever see it.
How many own an Apple TV? I just bricked mine on the last SW update --- have to do some hoops to get it back running...