In case you don't believe me, here are the UVVU TOS:
UltraViolet content always comes with certain rights to both download and stream such content, but the particular terms associated with any particular UltraViolet content are established by the retailer from whom such UltraViolet content is obtained. Please check with your retailer for the exact details of its UltraViolet offer
ON TERMINATION OF YOUR ULTRAVIOLET ACCOUNT, WHETHER TERMINATED BY YOU OR BY DECE, YOU WILL LOSE ALL RIGHTS TO ACCESS THE ULTRAVIOLET CONTENT IN YOUR ULTRAVIOLET ACCOUNT UNLESS YOU HAVE (A) DOWNLOADED THE CORRESPONDING ULTRAVIOLET CONTENT TO AN ULTRAVIOLET DEVICE, OR (B) IF YOU OBTAINED THE RIGHTS TO DO SO, OBTAINED THE ULTRAVIOLET CONTENT IN A FORM OF PHYSICAL MEDIA, SUCH AS A DVD, IN EACH CASE ONLY AS AUTHORISED BY DECE AND THE RETAILER FROM WHOM THE RIGHTS TO SUCH ULTRAVIOLET CONTENT WERE OBTAINED AND IN ACCORDANCE WITH DECE’S REQUIREMENTS AND SUBJECT TO ANY THIRD PARTY REQUIREMENTS.
As between you and DECE, other than the rights you have obtained with respect to UltraViolet content, DECE owns all rights, title and interest in and to UltraViolet and all of the content, software, code, data and other materials thereon, and the look-and-feel, design and organisation of any aspect thereof, including any copyrights, trade mark rights, patent rights and other intellectual property and proprietary rights therein (collectively, the “UltraViolet Service Material”). Your use of UltraViolet does not grant to you ownership or title of, in or to any UltraViolet Service Material, UltraViolet content or any other part of UltraViolet. UltraViolet, the UltraViolet Service Material and the UltraViolet content are for your personal and non-commercial use only. You may not reproduce, distribute, copy, perform, display, modify, create derivative works from, or offer for sale any information contained on or obtained from or through UltraViolet or the UltraViolet Service Material, without the express written consent of DECE. In particular, you are not permitted to republish or reproduce any part of UltraViolet on another website, in any other medium (print, electronic or otherwise) or as part of any commercial service without DECE’s prior written permission. The creation and use of an UltraViolet Account, Member or display name in connection with UltraViolet does not grant you any intellectual property or other rights therein. DECE reserves all rights in all UltraViolet Account, Member and display names and may require UltraViolet Account, Member or display names to be changed.
Your rights with respect to any specific UltraViolet content are established by the retailer from which you obtained such rights and are subject to the limitations imposed by copyright holders and other third parties. When you obtain rights to UltraViolet content, that UltraViolet content remains subject to the intellectual property rights of the copyright owner and other third parties. The UltraViolet content is being licensed and not sold to you. You may only use the UltraViolet content for your personal and non-commercial use and as expressly authorised by the copyright owner and other third parties, including the applicable retailer.
DECE WILL PROVIDE ULTRAVIOLET WITH REASONABLE CARE AND SKILL. WITHOUT LIMITATION TO THE FOREGOING, ULTRAVIOLET, INCLUDING, WITHOUT LIMITATION, ANY AND ALL CONTENT, FUNCTIONS, USER INTERFACES, AND MATERIALS THEREOF OR OTHERWISE AVAILABLE ON OR THROUGH ULTRAVIOLET, ARE PROVIDED "AS IS," "AS AVAILABLE,” AND, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WITHOUT ANY OTHER PROMISES, REPRESENTATIONS OR WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED,
Etcetracetera as Willy Wonka Would say...