For the past 13 years, the sale of video game consoles was banned in China. China’s State Council has now decided that video game consoles can be sold across the entire country so long as the foreign companies establish sales and production operations in Shanghai’s new free trade zone.
Console manufacturers and game developers would love to leverage China’s population of 1.4 billion people as new customers, and China would love to get its new trade zone brimming with successful modern businesses. Look at it this way, the PlayStation 3 has sold a little less than 80 million units worldwide. If just over 5 per cent of China’s population purchased a PS4, that would equal 80 million units – the number it took the entire world to hit over the course of seven years – sold in one country alone.
I know that XBox One is manufactured entirely in China, so what audience would it be easier to sell to? Air freighting over consoles or putting them on trucks from where they originated?