More and more every month. Another UV product announced:
FlixFling has in recent years offered a $7.99 monthly streaming option, in addition to transactional VOD from a library featuring thousands of independent movies.
The site features a proprietary (non-UV) cloud-based digital locker called “myFlix” that allowed users to access indies via connected devices. Sellthrough titles available to stream indefinitely at no additional charge through the locker. The revamped FlixFling website now offers digital sellthrough (and rental) of major studio titles — the former with UV functionality.
A FlixFling app is available at The App Store, Roku, Google Play, Windows 8, Vizio, LG and Samsung Apps, with Xbox and other connected devices coming online early in January 2014.
Howard said MovieStop intends to mine its extensive consumer data on sales and trade of both new and catalog releases to help FlixFling curate its content offerings and better target consumers via specific content channels.
The executive, who said he connected with Ashley via the LinkedIn networking site, sought a digital partner whose priority wasn’t rental or streaming — major sticking points with studios.
The executive said MovieStop tries to emulate GameStop’s formula of melding consumers with appropriate game consoles and software that fit their needs and interests. In home video, the CEO said consumers have been bombarded with hype about Netflix and SVOD — a reality, he said that ignores the fact Netflix is largely a TV channel.
“For the past two years, we’ve struggled to say, ‘Well, Netflix isn’t exclusively great for everybody,’” Howard said.
At the same time, there appears to be a disconnect with UltraViolet for the average consumer, Howard said. By partnering with FlixFling, and backed by major studios and independents, the CEO believes MovieStop can bridge that gap while remaining cognizant of market changes.
Edited by Towergrove, September 18 2013 - 04:41 PM.