More businesses joining UV:
MovieStop is bowing a digital platform offering consumers electronic sales access to movies and TV shows — many with UltraViolet functionality.
The Atlanta-based chain of 44 stores in 10 states has for more than a decade operated a buy, sell, trade business model gleaned from its days as a subsidiary of video game retailer GameStop. It is partnering with Philadelphia-based FlixFling.com in the joint digital venture.
FlixFling operates a cloud-based digital locker featuring third-party independent movies. It just signed an agreement with the Digital Entertainment Content Ecosystem, which oversees UltraViolet — the industry-backed (sans Disney) digital locker that promotes sellthrough and supports a range of file formats, encryption methods and connected devices.
MovieStop and FlixFling join a growing trend among retailers marketing digital (and physical) content stored in the cloud. Brick-and-mortar and digital platforms selling content with UltraViolet functionality include Best Buy’s CinemaNow, Walmart’s Vudu.com, Warner’s Flixster.com, M-Go, Barnes & Noble’s Nook.com and Kaleidescape.com, among others.
UltraViolet has more than 15 million registered accounts, according to the DECE.
Going forward, MovieStop consumers who purchase content with UltraViolet functionality will be able to redeem the digital access at FlixFling. The partnership affords FlixFling greater access to major studio movies while giving MovieStop a digital option.