Well, people get fed up and figure out different ways to get the content. Ways that they can't be shut out from.
The month-long feud between CBS and Time Warner Cable that's left viewers in eight major markets without CBS and its sister networks Showtime and TMC has sparked a huge run on digital antennas that is leading to shortages.
One of our friends, Richard Schneider, president of St. Louis-based Antennas Direct, said that sales have nearly doubled over 2012, with August sales already at 62,000. He also added that the TV war has prompted cable users in the impacted markets, including New York, Los Angeles and Dallas, to drop cable after seeing how many free channels they can get through digital antennas, which he said provide a clearer high definition picture than cable and satellite.
I have an Antennas Direct antenna on my house and love it. I do get better picture than over my cable connection and over my DISH satellite. I also get channels that are not available on either cable or DISH. Why do I have all three? Well, because each has channels that I can't get on the others... . My wife's parents live in LA and they converted entirely off of cable when they saw how many channels they could get for FREE with OTA. It didn't take me long to hook up their antenna in their house either.
How many people use OTA for their HDTV source?