e-mail letter sent this morning to Paramount Home Video:
Well, I am going to add my voice to what I am guessing are innumerable complaints from others regarding your parceling of special features on this release. I am a HUGE collector (3,500 titles) of Blu-rays and DVD's, about 10% of which are yours, and now I thinking of writing off Paramount releases entirely unless they are released through Criterion or maybe Olive. The fact that you are asking me to lay out a pretty fair sum for the 3-D blu-ray of this, but are not including the commentary (iTunes only? Are you guys high?) or about 50% of the other bonus materials in defference to Target and Best Buy makes me want to scream. But, more pertinent to you, I will not be buying it.
If I was the only one to protest in this way, you would have nothing to worry about. I am just one movie geek.
However, if you check related threads on the largest of the online forums (HTF, DVD TALK, etc) you will see that you are losing a considerable base of potential buyers who are sick and tired of being treated this way by corporations who give not one damn about serious collectors and are only going for the lowest common denominator -- that is, the consumers who have no knowledge of film beyond what they thought was cool at the cinema and just want the Blu-ray, period. It is a crap-shoot whether they pick it up at Target or Best Buy or on iTunes or somewhere else. It's wherever they happen to be shopping when they run across this release, and they couldn't care less about what bonus materials are included. But serious collectors (and there are many of us, making up a sizable portion of your profits), interested in the bonus materials, are not falling for this exploitative b.s.
My suggestion is that you issue a Blu-ray release in a few months, after Target and Best Buy have had their run, that includes the 3-D edition with commentary, plus the 7 featurettes on the current 3-D disc, the trailer, and all store-specific exclusives. Make this like the 2009 STAR TREK Blu-ray release. That's what we want, and will wait to buy. You would be adding many thousands of sales to this title by so doing.
Please, in the future, be thinking of us, who have in large part been your bread and butter since the inception of home video. You would be remiss -- in fact, fiscally irresponsible -- to ignore us in this way for any of your upcoming releases. You have incurred the anger of a great many people with this new STAR TREK release, and we can only hope you learn from your mistake.
I am hoping many of us are sending them similar missives.