Research from eMarketer is reportign that the average time spent with digital media per day in the US will surpass that of TV viewing sometime this year. By the end of 2013 US adults will be spending a total of 5:09 hours on digital media each day compared with 4:31 on TV viewing.
To show this trend over the last two years 2012 the split was 4:31 hours to 4:38 hours respectively and in 2011 the split was 3:50 hours to 4:34 hours.
What digital devices garner the most media being consumed? Not on the PC. The research found that US adults will spend an average of 2:21 per day on phones and tablets — longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile in 2012.
I guess I'm not one that fits into the survey results. I rarely watch streaming media and even less on my smartphone. Maybe the age range of "adults" is lower than me...
Anyone watch streaming media that much per day? Anyone watch video content that much per day period? Who has that kind of time PER DAY?