I knew it! I knew it! Disney has finally spoken out on why THE LONE RANGER bombed at the box office. Was it poor execution with the script? Was it poor direction with the actors and the material? Was it because of a budget that was enormous and egos flying everywhere? Of course not! According to Dave Hollis, Disney Executive VP of Theatrical Exhibition Sales and Distribution, it was none of those reasons. The reason it failed was because of the Lone Ranger character himself. Always blame it on the property, not the people responsible for bringing it to the big screen. Here is a quote from the article:
Hollis doesn't blame Johnny Depp, Armie Hammer, or any of the filmmakers for the weak box office performance. He thinks it was a lack of familiarity with the titular masked character that did the Lone Ranger in. “The heritage and legacy of the Lone Ranger story,” says Hollis, “didn't connect as well with the younger audience. It wasn't something that was known, and it didn't draw their interest as much as we’d hoped.”
You can read the whole article here: http://insidemovies....tpole-strategy/
OTOH, you have interviews where Jerry Bruckheimer was on the defensive saying "Yes, the producer is responsible for the budget, but it wasn't my job to 'control' Gore Verbinski on a 'leash'!...The guy's an artist, y'know?" (Or words to that effect.)
While similar buddies Michael Bay and Jeffrey Katzenberg leapt to Bruckheimer's defense as "the Rock of Gibraltar of Hollywood", developing a convenient case of amnesia for the almost unbroken string of flops and disappointments he'd had at the studio since Pirates 2.
It's all regarding the rumors that Pirates 5 is "up for renegotiation", and it sounds like they're putting the two-pronged blame where it belongs.
You can almost tell it's the people who HAVEN'T seen the movie that are blaming "Old westerns?" and "Nobody remembers the Ranger?" Aw c'mon, that's the lazy man's out.
Like John Carter, there must be a head to roll, or the gods will not be appeased...They demand blood sacrifice.
Edited by Ejanss, July 11 2013 - 12:55 PM.