What pushes a consumer to buy a large HDTV (i.e. >50")? Is it 3D, 4K, Internet connected, apps?
The Consumer Electronics Association (CEA) had their annual CE Week Event in New York last week. One of the topics they covered was television viewing and what little growth there is in profits these days. CEA reports that the hot products are still in tablets and smartphones.
The only thing that has helped maintain growth, however small, in HDTV set sales has been lower prices and not necessarily features like Internet connectivity or higher resolution. Steve Koenig, CEA director of industry analysis, said that TVs have become “cheaper, bigger and provide more real estate for less money."
Sales of 50in and larger flat-panel TVs are up 12 percent from January through March 2013 over last year.
Shawn DuBravac, chief economist and director of research at the CEA reported that in 2011, just 11 percent of TVs sold were 50in or larger, but that is predicted to increase to 34 percent by 2016. This shift to larger screens is being spurred by low prices and “replacement buys.” Internet-connected TVs are also gaining minimal traction among buyers, with 36 percent of all sets sold this year expected to include a variety of “smart” features.
How many of you have done a "replacement buy" solely for getting a larger screen?