I had to re-read this headline when I saw it. While i have an OTA on my roof, no one else in my development does, they are primarily using cable with some outliers using satellite. Note, I also have DISH.
At any rate, 19.3 percent of all US TV households get their TV fix from free over-the-air broadcasts, according to a new GfK study released this week. This means that 22.4 million households representing 59.7 million Americans get their TV for free, the market research firm estimates.
The number of these over-the-air only households is growing: In 2010, only 14 percent of all households were getting their TV this way. Growth is especially strong amongst younger households, lower-income families and minorities. And once you take a closer look at those audiences, it’s really clear that free over-the-air viewing isn’t an oddity anymore, but something that’s gathering momentum quickly.
Do you have OTA? I suspect our friends at Antennas Direct are benefiting from this resurgence.