According to a survey commissioned by the Council for Research Excellence, which is funded by Nielsen, the majority of television content watched on tablets, smartphones happens at home. About 64% of TV shows viewed on smartphones and 54% on tablets were via Netflix, Hulu Plus or another online video-subscription service. Cable and satellite providers’ apps accounted for 11% of TV shows on tablets and 10% on smartphones. The study found that the majority of mobile video viewing — 82% of tablet-based viewing and 64% of smartphone viewing — occurs inside the home. Convenience is the top reason consumers watch TV programming on mobile devices: 49% of participants cited “more convenient” as their top reason for viewing video on a mobile device; 13% said the ability to “watch multiple episodes” drove their viewing; and only 5% cited “fewer ads.”
However, another study seems to contradict the survey done by CRE. New data from Experian Marketing Services found that about 1% of smartphone users watch video on the device. That’s about half the time users spend taking digital photos or using GPS for directions. Despite the proliferation of video apps from Netflix, YouTube and other content aggregators, the amount of time mobile phone users actually watch video equates to little more than 60 seconds per session.
Where do you watch your streaming media?