I don't think it reflects the business model as much as the poor state of affairs the home Blu-ray market is. Most people who like the film already have the title on DVD and did not see a reason to upgrade.
Christine and Fright Night both appeal to a very specific, internet savvy client.
80s horror film fans know their way around the internet boards.
How many folks out there who would buy Oliver! on Blu-ray will know where to find it?
How many fans of The Blue Lagoon even know it is available on Blu-ray?
(Case in point, my sister would happily pick it up if it showed up at the local retailer.)
I'm thinking its a combination of the two here that will limit this films' sales through Twilight Time. Limited online distribution titles that can't even be backordered through B&N kind of requires an internet savviness along with an overall consumer savviness to find the these particular titles. At the same time, there is always the diminishing returns of a double-dip, esp froma DVD to blu-ray upgrade. Of course, there's always the price that still gives more casual consumers second thoughts about going through with a purchase.
I agree with Mark that the big cult titles with wide online fandoms are bound to sell out faster than the rest, even some of the older perennial classics. Twilight Time's business model is definitely skewed toward the collector and cult fanbases rather than mainstream. I think Sony could have made a go of Oliver! and gotten decent enough returns, but its pretty clear that Sony is extremely selective about what they release themselves on blu-ray and is only interested in titles that all but guarantee major sales.
I suppose I'm also one of the few that never saw this film. I held off on the DVD in the high hopes that it was coming out in a R1 blu-ray, and thankfully that patience paid off. These days I'm just grateful the title is getting a BD upgrade at all and that studios like Sony at least care enough about their film library to commit the time and effort into offering quality transfers and presentations.
Edited by JoHud, April 15 2013 - 11:37 AM.