I feel we are already giving corporations enough damn information about ourselves via our computers everyday without helping them do it whenever we want to watch a movie. That's my private time, a literal escape from all the crap I have to deal with the rest of the day, and studios and Netflix and other online services are not invited. I do not stream movies, I do not do digital downloads, I do not use Ultra Violet. I have Blu-rays and DVD's that play for me when I want them to, and that is all I care about insofar as home theater goes. Nobody needs to know what I am watching but me and my audience at home.
That is borderline paranoia.