I don't know about all the different average users, but I recently found out that my father has 2x Samsung S3, LOL: one for use in Hong Kong, and one for here -- these days, he spends more time in HK than here it seems. Granted, the S3 is not his first smartphone, but I was a bit surprised he apparently doesn't like the iPhone after giving it a try at some point. He likes portable tech/devices and doesn't use a computer though -- never figured it out and/or felt it worthwhile enough even w/ Chinese version of OS/software -- and basically uses the smartphone for just about everything he'd want to do on a computer. He sorta regrets not getting the GN2 instead though, so maybe he'll end up upgrading sooner than later.
Pretty funny that he kept trying to sell *me* on various apps he loves over tea and dim-sum, LOL...
BTW, I wonder how many average smartphone users actually know they can use their phones for turn-by-turn GPS. My wife recently had to explain to a friend that she could use her Android phone for virtually free, turn-by-turn GPS -- and yes, I did get a pretty good $20 dash mount for my wife... and she has no real need for a BT headset (mainly for driving) anymore.
Also, yeah, SwiftKey on top of Android's much better (though not flawless) approach/implementation to copy/paste and such on top of the substantially bigger screen definitely makes a huge diff over the iPhone unless you rarely ever type anything on your phone. Even on my iPad3, the bigger screen w/ bigger soft keyboard (for less error-prone typing) doesn't really compare w/ my wife's GN2 or my S3 (to lesser extent) w/ SwiftKey installed... and I'm quite certain I don't use SwiftKey to its fullest potential either. I'm finding myself using the iPad3 much less than my GS3 these days in part because of that.
Just another amateur learning to paint w/ "the light of the world".
"Whatever is true, whatever is honorable, whatever is right, whatever is pure, whatever is lovely, whatever is of good repute, if there is any excellence and if anything worthy of praise, dwell on these things..." (St. Paul)