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Press Release: UltraViolet innovators choose Dolby Digital Plus for their Common File Format offering to deliver a premium surround sound experience


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#1 of 8 Ronald Epstein

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Posted January 07 2013 - 05:56 AM

Sony Pictures Home Entertainment, Universal Pictures, and Warner Bros. Home Entertainment Choose Dolby for the Sound of UltraViolet Content


UltraViolet innovators choose Dolby Digital Plus for their Common File Format offering to deliver a premium surround sound experience


Burbank, Calif., January 7, 2013—Dolby Laboratories, Inc., a pioneer in advancing the science of sight and sound to make entertainment more engaging and lifelike, today announced that Sony Pictures Home Entertainment, Universal Pictures, and Warner Bros. Home Entertainment will encode thousands of movies and television programs in the UltraViolet™ Common File Format (CFF) using Dolby®Digital Plus™, the premium audio standard for mobile and connected entertainment.


UltraViolet provides consumers with a unique way to conveniently enjoy their movies and TV shows. By taking full advantage of the benefits of the cloud, consumers can download and stream their entertainment collections anytime, anywhere for viewing on TV screens, personal computers, tablets, and mobile phones. Once the UltraViolet CFF launches later this year, Sony Pictures Home Entertainment, Universal Pictures, and Warner Bros. Home Entertainment will deliver thousands of movies and TV series with Dolby Digital Plus sound. Already the choice of leading online movie services that deliver surround sound, Dolby Digital Plus ensures that UltraViolet consumers can enjoy the experience the artist imagined. Dolby Digital Plus is currently enabled across more than one billion devices in the marketplace.


“The movies and television shows from Sony Pictures, Universal Pictures, and Warner Bros. are legendary,” said Ron Geller, Vice President, Worldwide Content Relations, Dolby. “These studios continue to create compelling entertainment that delights audiences around the world. Dolby is proud to serve as their trusted partner for UltraViolet CFF and apply our nearly 50 years of audio and video innovation to help ensure that the quality of the UltraViolet enabled entertainment experience exceeds every consumer expectation.”


The UltraViolet CFF improves the efficiency of the content-supply chain while greatly enhancing how consumers experience their favorite entertainment. It also empowers consumers to move or copy a downloaded CFF file directly among UltraViolet CFF-compatible media player apps and hardware devices from multiple brands, allowing them to play the downloaded movies they own on their mobile, tablet, PC, and connected devices without having to download the content multiple times.


“We are pleased to be partnering with Dolby to create an optimized content experience for UltraViolet consumers,” said Richard Berger, Sony Pictures Home Entertainment’s Senior Vice President, Global Digital Strategy and Operations. “Sony Pictures strongly believes that audio is an integral part of the entertainment experience, and as a leader in premium audio, Dolby is an ideal partner to deliver that immersive aural experience.”


“We work with partners who believe in putting audiences right in the center of the action as much as we do,” said Joseph Cates, Senior Vice President, Technology, for Universal Pictures. “Universal is proud to work with Dolby to deliver immersive sound wherever it matters to people.”


“We’re always exploring new ways to advance the home entertainment experience for our consumers,” said Darcy Antonellis, President and Chief Technology Officer, Warner Bros. Technical Operations. “Dolby Digital Plus will deliver the audio quality they demand while providing a convenient way to enjoy content across numerous devices through UltraViolet. We’re very excited to offer this in the coming year.”


Dolby to Help Lead Growth of UltraViolet

As a reflection of its leadership in the development of UltraViolet, Dolby was elected to serve on the Management Committee of Digital Entertainment Content Ecosystem (DECE), the consortium of more than 80 companies behind the new home-entertainment standard. In this role, Dolby will contribute its considerable expertise in the science of sensational clarity to advancing UltraViolet both technically and in the marketplace.


“Dolby’s contribution to the design, launch, and ongoing evolution of UltraViolet has been tremendous,” said Mark Teitell, General Manager, DECE. “Given the investment of expertise and resources that Dolby has made to help drive UltraViolet, this acknowledgement of the company’s leadership role within DECE is richly deserved.”


About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.


About Sony Pictures Home Entertainment

Sony Pictures Home Entertainment (SPHE) is a Sony Pictures Entertainment (SPE) company.  SPE is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. For additional information, go to http://www.sonypictures.com/.


About Universal Pictures

Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51 percent interest in NBCUniversal, with GE holding a 49 percent stake.


About Warner Bros. Home Entertainment

Warner Bros. Home Entertainment (WBHE) brings together Warner Bros. Entertainment’s home video, digital distribution, interactive entertainment, technical operations, and antipiracy businesses in order to maximize current and next-generation distribution scenarios. An industry leader since its inception, WBHE oversees the global distribution of content through packaged goods (Blu-ray Disc™ and DVD) and digital media in the form of electronic sell-through and video-on-demand via cable, satellite, online, and mobile channels, and is a significant developer and publisher for console and online video game titles worldwide. WBHE distributes its product through third-party retail partners and licensees, as well as directly to consumers through www.WBShop.com.


Ronald J Epstein
Home Theater Forum co-owner

 

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#2 of 8 Sam Posten

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Posted January 07 2013 - 06:15 AM

I'm anti-UV but am interested in the addition of DD+ to streams. Will this same tech come to Netflix and iTunes streams next? Is it already being used somewhere? If, like me, you have no idea what the difference between DD and DD+ are, this is a good place to start: http://www.dolby.com...gital-plus.html It sounds like marketing bullrush to me tho. I think they are going for smaller file sizes so while it sounds like it should be better than DD it actually is more lossy? Anyone have any details on that?

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#3 of 8 Patrick Donahue

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Posted January 07 2013 - 01:44 PM

DD+ is currently used on Vudu via Roku Sent from my iPad

#4 of 8 TheBat

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Posted January 07 2013 - 01:54 PM

I'm anti-UV but am interested in the addition of DD+ to streams. Will this same tech come to Netflix and iTunes streams next? Is it already being used somewhere? If, like me, you have no idea what the difference between DD and DD+ are, this is a good place to start: http://www.dolby.com...gital-plus.html It sounds like marketing bullrush to me tho. I think they are going for smaller file sizes so while it sounds like it should be better than DD it actually is more lossy? Anyone have any details on that?

some new netflix uses it. sometimes it works and other times its doesnt. it seems that netflix doesnt understand the whole DD + the dolby DD+ works on the ps3, oppo 93 with vudu. Jacob

#5 of 8 Sam Posten

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Posted January 15 2013 - 02:23 AM

some new netflix uses it. sometimes it works and other times its doesnt. it seems that netflix doesnt understand the whole DD + the dolby DD+ works on the ps3, oppo 93 with vudu. Jacob

Thanks Jacob, do you have any links to back that up?

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#6 of 8 MattAlbie60

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Posted January 15 2013 - 03:21 AM

I'll confirm that the Netflix application on the PS3 works with DD+, but only while Bitstreaming. If you've got your PS3 set to Linear PCM, like I do, you have to switch to stereo manually every time you try to watch something that supports both tracks.

#7 of 8 Sam Posten

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Posted April 22 2013 - 06:13 PM

Hrmmmm, not sure what to say here:

http://www.dolby.com...-plus-demo.html


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#8 of 8 Jesse Skeen

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Posted May 19 2013 - 01:20 AM

Most HD-DVDs had Dolby Digital Plus. Blu-Rays can have it too, but the only one I've found it on is Dolby's "Sound of High Definition" demo disc. I'm also still confused on how it works, but know that it can't be passed through an optical cable. My Sharp TV is the only device I have that supports 5.1 sound from Netflix, but since my receiver doesn't support ARC I have to use the TV's optical connection and I've noticed some weird 'chirping' artifacts in high-frequency sounds from Dolby Digital Plus material when it's converted to standard Dolby Digital. Have also noticed it on Vudu, which isn't present when I play the same material in DD+ from my Blu-Ray player's app.


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