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Harman Kardon Goes All In With Apple


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#1 of 1 OFFLINE   Ronald Epstein

Ronald Epstein

    Studio Mogul



  • 42,724 posts
  • Join Date: Jul 03 1997

Posted June 14 2012 - 11:44 AM

Harman International’s announcement Tuesday of their new line of Harman Kardon brand headphones revealed a significant change in positioning from what has typified the headphone category since Beats by Dre launched. For the most part, artist endorsements have come to define the marketing strategy for several premium headphone brands, and it’s been successful.


 


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Ronald J Epstein
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