Originally Posted by Roger Cee
No matter what TT says, the fact that their titles are only available through Screen Archives and Amazon definitely hurts sales, not to mention they still don't have a website. Also, why do all 3000 copies of a title have to sell out either immediately or within a few months? What's so bad if it takes 2 years and they eventually do? If they sell out right away, then they sold themselves short and could have sold more. It also doesn't help that certain highly desirable titles such as THE INCIDENT and SHOCK TREATMENT (L.Bacall) are mentioned and then cancelled because the prints supposedly aren't good enough. ANY 16:9 or widescreen versions would be good enough for me! I bought a few of their releases but these 2 I wanted the most. Now all I can hope for is that Fox releases them themselves in their new MOD program. /quote]
Hi all, as you know we don't often directly respond to all of the various analysis / speculation / criticism / praise that is heaped upon us on a daily basis, but this one is worth a comment. With regard to the question of sales, obviously limiting our releases to one online retailer, who is also the same third-party administrator handling the Amazon sales, does "hurt sales" in the conventional sense -- but our model is unconventional in that we chose to deliberately eschew other forms of retail. It was very hard at first, when TT was an unknown quantity, but in just over a year, some would say very quickly in such a competitive market, TT is punching well above its weight. The number of people who know about us now has grown exponentially, and we are reaching that point of "critical mass" when the numbers are at a tipping point and the dominoes (ie number of titles entering a pre-sell-out phase) are beginning to fall. As the poster above asks, why is it important if a sell-out happens immediately? Answer: it isn't--and a steady 2 year sell-out of every title would render TT's experimental model very successful. We have outlined numerous times why it is that the studios are in favor of our way of handling things--they receive a revenue stream without complex accounting, and they watch the numbers carefully on each title. We regularly attend meetings and share the data. We aren't operating in a vacuum of secrecy--the studios are always looking for ways to better develop niche marketing strategies targeting small but dedicated groups...we were recently informed that there is virtually no catalog marketing meeting now at the studios where the TT model isn't invoked and discussed. We understand completely that the higher prices / limited quantities idea is unpopular with consumers on the lookout for bargain-bin availability, but they aren't the demographic target for this model. We knew it would be difficult and we would endure the brickbats--we have, and we will continue to do so. The model isn't changing. As of right now, we are slipping below the 500 units remaining on 2 more titles: Mysterious Island and Journey to the...and we are also getting low on a number of others...our title selection as should be obvious to everyone by now is a something for everybody approach, and for those who fail to "comprehend" why we put out things like Fright Night or Night of the Living Dead...it is simple--they pay for The Wayward Bus and Swamp Water, etc. The poster I'm quoting here suggests we should not have abandoned The Incident and Shock Treatment...and yet, how is this logical? We released Violent Saturday on standard DVD in a 4x3 non-anamorphic letter-boxed transfer from 1995, and told everybody upfront that is what it was...and, we were excoriated for doing it. Fox witnessed the excoriation. Now, this poster suggests that Fox should subject themselves to the same excoriation...by putting out TI and ST, which are both identically formatted as VS, in the MOD program.They are unlikely to do so...is that comprehensible?
In closing, there is no science to any of this, there are no rules. We are in the dying dog days of physical media and everyone is working frantically both inside, and outside, the studios, to prolong what life is left...to paraphrase George Bernard Shaw, who once said: "Those that can, do, those that can't, teach.." the words should perhaps be amended for armchair Blu-ray critics to "(T)hose that, can't, *preach* ....