EXCLUSIVE: The sequel G.I. Joe: Retaliation was supposed to come out this summer on June 29th. But I’ve learned that Paramount is moving the movie nine months to March 29, 2013, to add 3D. “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally,” one of the studio execs just told me. “Jim Cameron did all of Titanic‘s 3D in post — and look how well that movie turned out.” Hollywood is shocked that Paramount vacated the primo date, especially because Paramount blew a wad on a Super Bowl commercial and already was starting TV and outdoor ads for GI Joe 2.
They can say whatever they want, but they just spent a ton of marketing, and to move it back 9 months now.. something tells me the test screenings must be HORRIBLE to vacate one of the biggest box office weekends (before 4th of July) to move to.. early spring 9 months later.. it's like flushing all that advertising money down the toilet.. wow.