Posted October 06 2012 - 01:26 PM
I made another visit to Cinemark West Plano to see Taken 2 in Dolby Atmos on their XD screen.
This time, the theater staff handed out hats that said Taken 2 on the front, and "I heard it in Dolby Atmos" on the back.
As I got to my seat, about 2/3 back this time, preceding the before-show programming, they showed two Atmos trailers. This time I could hear the effects overhead and side-to-side. It makes me wonder if they had not engaged the Atmos processor for Brave, or if sitting further back is the sweet spot.
Before the trailers started, a woman representing Dolby addressed us, telling us that we were one of the few theaters in the world equipped with Dolby Atmos, and that there were speakers overhead. She said to listen for the car chases to hear examples of the effects. Then she said they would be handing out a survey card and that we could win an iPad if we went online to respond.
Before the movie, they repeated one of the Atmos trailers. As for the sound of the movie, I noticed fireworks overhead, and one of the two car chases had sound that went through the auditorium. The second car chase just sounded like standard, front-focused with ambient sound in the surround channels.
I liked Dolby Atmos better this time. But I still think it is a hard-sell.
Oh, after the movie the Dolby workers were outside the theater handing out cards with Dolby buttons attached to them. I now have an addition to my flair collection.